Capabilities

• Develop and execute advertising, sales and promotional programs
• Evaluate the financial aspects of marketing segments such as budgets, expenditures, research and development appropriations, and return-on-investment
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with the media, vendors, etc..
• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
• Market research of which market segments are most profitable and how best to sell to target market
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Consult with product development personnel on product specifications such as design, color, and packaging to effectively create marketing materials for the benefit of distributors and consumers
• Compile, create, and print marketing collateral that describes the product or service offerings in order to educate internal staff, sales force, distributors, and consumers on the proper specifications of each product
• Analyze business developments and monitor market trends
• Select products and accessories to be displayed at trade or special production shows
• Confer with legal staff to resolve problems, such as copyright infringement and trademarks with outside producers and distributors
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
• Advise businesses whom are distributors on factors affecting the buying and selling of products and services
• Initiate market research studies and analyze their findings
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
• Conduct surveys to identify potential markets for products and services