PIPER HORTON
Denver, CO
Highly competent professional who executes the employer brand and marketing strategy for an international engineering, construction and consulting firm of approximately 8,000 talented professionals.
Current Experience
Talent Attraction Manager - Employer Marketing and University Relations
MWH Global, Broomfield, CO
March 2015 - Present
Taking my passion for promoting the MWH employer brand to a higher level to help aid the company’s efforts and drive top talent acquisition by continuing to shape the MWH Employer Brand globally. Also working with business sponsors to build an on-campus recruiting strategy, and managing college and university relations, recruiting and internship programs in North America in support of MWH recruitment efforts. Working in partnership with our HR, Marketing and Communications teams, continue to help communicate MWH Global as the employer of choice via talent branding, social media, mobile/SEO and web.
Digital Communications Manager
MWH Global, Broomfield, CO
January 2011 - March 2015
- Responsible for developing and executing a clearly defined online strategy in a manner that supports corporate objectives while increasing brand equity and online awareness.
- Ensures superior quality of interaction and support to external community with the help of various communications tools.
- Creates, manages and grows the organization’s presence through strategic web and social media channels.
- Manage a cross-departmental team, vendors, industry experts, executives and focus groups to develop, write and create a new corporate website. Implemented same process for newly introduced employer brand.
- Monitors and analyzes all social media, online mentions, and website metrics to recommend ways to improve through testing and new initiatives.
Education
M.B.A., 2010: University of Colorado Denver - Denver, CO
Key Projects:
Integrated Media Specialist, MWH Global – Broomfield, CO 01/2011 – 2014
- Purchasing Managers Index (2010): Assist Professor Madhavan Parthasarathy to obtain data for a monthly survey (PMI) that is published in the Denver Business Journal highlighting Denver-area manufacturing and services activities.
- Social Venture Partners (2010): Business alliance with local philanthropic organization to increase partner membership by re-defining the marketing message and enhancing awareness through conducting marketing research, creating a marketing plan and re-defining core competencies. Direct interaction with Board of Directors.
- Hesperia National Junior Honor Society(2005-2006): Student Vice-President
Previous Experience
Integrated Media Specialist, MWH Global – Broomfield, CO 01/2011 – 2014
Responsible for developing and executing a clearly defined online strategy in a manner that supports corporate objectives while increasing brand equity and online awareness.
Marketing Coordinator, Carbon8 – Denver, CO 09/2010 – 12/2010
Supervise the production and implementation of client projects specializing in online marketing, branding, marketing strategy, website and interactive experiences for clients largely in the technology and financial industry.
Director of Marketing, Thunder Mountain Harley-Davidson - Loveland, CO 09/2008 – 08/2009
Oversaw all aspects of marketing communications including: public relations, web presence, brand awareness, direct marketing, advertising and sales promotions for two motorcycle retailers, an entertainment company and a national motorcycle manufacturer.
Director of Marketing, Thunder Mountain Custom Cycles - Fort Collins, CO 03/2006 – 09/2008
Lead a marketing team in the execution of a full breadth of product marketing for a national motorcycle manufacturer and a distribution network of over 80 dealerships. Developed and executed the messaging and positioning for four new products, promoting the existing product line, and creating marketing programs that increased customer demand.
Global Young Professionals Group - Global Leader (October 2013-Present)
- Ensure superior quality of interaction and support to external community with the help of various communications tools
- Create, manage and grow the organization’s presence through strategic web and social media channels
- Managed a cross-departmental team, vendors, industry experts, executives and focus groups to develop, write and create a new corporate website
- Monitor and analyze all social media, online mentions, and website metrics to recommend ways to improve through testing and new initiatives
Marketing Coordinator, Carbon8 – Denver, CO 09/2010 – 12/2010
Supervise the production and implementation of client projects specializing in online marketing, branding, marketing strategy, website and interactive experiences for clients largely in the technology and financial industry.
- Managed client’s business in order to be a champion, and help bring forth advertising ideas
- Created, examined and approved creative/production materials, copy, layouts, production art, to obtain client approval and satisfaction
Director of Marketing, Thunder Mountain Harley-Davidson - Loveland, CO 09/2008 – 08/2009
Oversaw all aspects of marketing communications including: public relations, web presence, brand awareness, direct marketing, advertising and sales promotions for two motorcycle retailers, an entertainment company and a national motorcycle manufacturer.
- Developed and executed demand generating strategies and initiatives for branding, collateral, on-line marketing, web presence, newsletters, seminars and events
- Completed direct marketing programs, sales tools and an integrated marketing plan in line with the company strategy and business objectives
- Managed all aspects of event coordination including, but not limited to, budget creation, contract negotiation, site selection, coordination of attendees, entertainment, agenda scheduling, audio/visual set-up, communications, food & beverage selection, staffing and on-site set-up and logistics
Director of Marketing, Thunder Mountain Custom Cycles - Fort Collins, CO 03/2006 – 09/2008
Lead a marketing team in the execution of a full breadth of product marketing for a national motorcycle manufacturer and a distribution network of over 80 dealerships. Developed and executed the messaging and positioning for four new products, promoting the existing product line, and creating marketing programs that increased customer demand.
- Promoted four times within two years of employment, from intern to Director of Marketing
- Designed and developed specific campaign deliverables in-house including email invitations, program guides, bylined articles, marketing videos, customer facing PowerPoint presentations, banners and website content
- Planned six sales conferences, five tradeshows and over sixty national road shows that included accommodations, contract negotiations, logistics, presentations, staffing, catering, sponsorship proposals, event layout, event budget and visuals
- Developed sales tools and sales training to support the selling process for a product line-up of six motorcycles
- Wrote collateral materials, created and maintained press kits including product data sheets, video footage, product photos and company information sheets
- Increased brand awareness through company positioning via advertising, presentations, promotions, tradeshow attendance and media coverage
Extracurricular
Global Young Professionals Group - Global Leader (October 2013-Present)
- Help coordinate global efforts for an internal group of nearly 600 young professionals
- Work with organization executives to help drive corporate initiatives into the young professionals group
Downtown Denver Partnership Leadership Program - Participant (February 2014 - November 2014)
- The Downtown Denver Leadership Program provides an intense immersion in urban issues, policies and practices through an annual project that challenges the participants’ ability to research, analyze and collaborate. This years project is Tactical Urbanism: Transforming Spaces Into Places.
Other Relevant Marketing Experience
Marketing/Customer Service Intern, Farmers Insurance - Fort Collins, CO 04/2005 – 03/2006
- Helped aid in agency growth by cross-selling to existing clients and cold-calling to obtain new client business
- Streamlined data entry, policy processing and collections
- Helped in promotional events and office work for five local radio stations
- Participated in Remotes (generating hype for concerts, prize giveaways, setting up booth and participating in parades)
- Helped with inception of campaign for The Colorado Quitline on the Colorado State University Campus
- In charge of promotion for Non-Profit help line targeted towards college-aged students
- Created student organization, presented campaign in front of large group of professionals, promoted at CSU events
- Selected among applicants to develop, plan and implement a grass-roots marketing campaign to increase sales for the Chevy Cobalt.
- Created positive media relationships on small budget to increase message
- Provided creative services to build brand awareness via multiple mediums
- Maintained display case, prepared final press release, thank you letters, and event calendars
Associations
Business Marketing Association (2014 - Present)
Colorado Marketing Association (2009 - Present)
